Cita APA (7th ed.)

Levitt, T. (1986). The Marketing imagination: New, expanded edition. The Free.

Cita Chicago (17th ed.)

Levitt, Theodore. The Marketing Imagination: New, Expanded Edition. New York: The Free, 1986.

Cita MLA (9th ed.)

Levitt, Theodore. The Marketing Imagination: New, Expanded Edition. The Free, 1986.