Cita APA (7a ed.)

Bovee, C. L., & Thill, J. V. (1992). Marketing. McGraw Hill.

Cita Chicago Style (17a ed.)

Bovee, Courtland L., y John V. Thill. Marketing. New York: McGraw Hill, 1992.

Cita MLA (9a ed.)

Bovee, Courtland L., y John V. Thill. Marketing. McGraw Hill, 1992.