APA (7th ed.) Citation

Bovee, C. L., & Thill, J. V. (1992). Marketing. McGraw Hill.

Chicago Style (17th ed.) Citation

Bovee, Courtland L., and John V. Thill. Marketing. New York: McGraw Hill, 1992.

MLA (9th ed.) Citation

Bovee, Courtland L., and John V. Thill. Marketing. McGraw Hill, 1992.