Bovee, C. L., & Thill, J. V. (1992). Marketing. McGraw Hill.
Cita Chicago (17th ed.)Bovee, Courtland L., i John V. Thill. Marketing. New York: McGraw Hill, 1992.
Cita MLA (9th ed.)Bovee, Courtland L., i John V. Thill. Marketing. McGraw Hill, 1992.
Atenció: Aquestes cites poden no estar 100% correctes.