Cita APA (7th ed.)

Lamb, C. W. (1996). Marketing (Annotated instructor's ed.). South-Western College.

Cita Chicago (17th ed.)

Lamb, Charles W. Marketing. Annotated instructor's ed. Cincinnati: South-Western College, 1996.

Cita MLA (9th ed.)

Lamb, Charles W. Marketing. Annotated instructor's ed. South-Western College, 1996.