Lamb, C. W. (1996). Marketing (Annotated instructor's ed.). South-Western College.
Style de citation Chicago (17e éd.)Lamb, Charles W. Marketing. Annotated instructor's ed. Cincinnati: South-Western College, 1996.
Style de citation MLA (9e éd.)Lamb, Charles W. Marketing. Annotated instructor's ed. South-Western College, 1996.
Attention : ces citations peuvent ne pas être correctes à 100%.