Market segmentation : how to do it, how to profit from it /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London :
Macmillan,
c1998.
|
| Edition: | 2nd ed. |
| Subjects: | |
| Tags: |
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MARC
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| 100 | 1 | |a McDonald, Malcolm. | |
| 245 | 1 | 0 | |a Market segmentation : |b how to do it, how to profit from it / |c Malcolm McDonald. |
| 250 | |a 2nd ed. | ||
| 260 | |a London : |b Macmillan, |c c1998. | ||
| 300 | |a 376 p. : |b ill. | ||
| 500 | |a Includes index. | ||
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Marketing |x Planning. | |
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