McDonald, M. (1998). Market segmentation: How to do it, how to profit from it (2nd ed.). Macmillan.
Lua i Stíl Chicago (17ú heag.)McDonald, Malcolm. Market Segmentation: How to Do It, How to Profit from It. 2nd ed. London: Macmillan, 1998.
Lua MLA (9ú heag.)McDonald, Malcolm. Market Segmentation: How to Do It, How to Profit from It. 2nd ed. Macmillan, 1998.
Rabhadh: Seans nach mbeach na luanna seo go hiomlán cruinn i ngach uile chás.