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Introduction to advertising and promotion : an integrated marketing communications perspective /

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Detaylı Bibliyografya
Yazar:	Belch, George E.
Diğer Yazarlar:	Belch, Michael A.
Materyal Türü:	Kitap
Dil:	İngilizce
Baskı/Yayın Bilgisi:	Boston : McGraw-Hill, c1995.
Edisyon:	3rd ed.
Konular:	Advertising. Sales promotion.
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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