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Introduction to advertising and promotion : an integrated marketing communications perspective /

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Bibliografske podrobnosti
Glavni avtor:	Belch, George E.
Drugi avtorji:	Belch, Michael A.
Format:	Knjiga
Jezik:	angleščina
Izdano:	Boston : McGraw-Hill, c1995.
Izdaja:	3rd ed.
Teme:	Advertising. Sales promotion.
Oznake:	Označite Brez oznak, prvi označite!

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