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Introduction to advertising and promotion : an integrated marketing communications perspective /

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Opis bibliograficzny
1. autor:	Belch, George E.
Kolejni autorzy:	Belch, Michael A.
Format:	Książka
Język:	angielski
Wydane:	Boston : McGraw-Hill, c1995.
Wydanie:	3rd ed.
Hasła przedmiotowe:	Advertising. Sales promotion.
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

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