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Introduction to advertising and promotion : an integrated marketing communications perspective /

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Podrobná bibliografie
Hlavní autor:	Belch, George E.
Další autoři:	Belch, Michael A.
Médium:	Kniha
Jazyk:	angličtina
Vydáno:	Boston : McGraw-Hill, c1995.
Vydání:	3rd ed.
Témata:	Advertising. Sales promotion.
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo vytvoří štítek k tomuto záznamu!

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