Belch, G. E., & Belch, M. A. (1995). Introduction to advertising and promotion: An integrated marketing communications perspective (3rd ed.). McGraw-Hill.
Chicago-čujuhus (17. p.)Belch, George E., juo Michael A. Belch. Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective. 3rd ed. Boston: McGraw-Hill, 1995.
MLA-čujuhus (9. p.)Belch, George E., juo Michael A. Belch. Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective. 3rd ed. McGraw-Hill, 1995.
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