Belch, G. E., & Belch, M. A. (1995). Introduction to advertising and promotion: An integrated marketing communications perspective (3rd ed.). McGraw-Hill.
Цитирование в стиле Чикаго (17-е изд.)Belch, George E., и Michael A. Belch. Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective. 3rd ed. Boston: McGraw-Hill, 1995.
Цитирование MLA (9-е изд.)Belch, George E., и Michael A. Belch. Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective. 3rd ed. McGraw-Hill, 1995.
Предупреждение: эти цитированмия не могут быть всегда правильны на 100%.