Belch, G. E., & Belch, M. A. (1995). Introduction to advertising and promotion: An integrated marketing communications perspective (3rd ed.). McGraw-Hill.

Belch, George E., and Michael A. Belch. Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective. 3rd ed. Boston: McGraw-Hill, 1995.

Belch, George E., and Michael A. Belch. Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective. 3rd ed. McGraw-Hill, 1995.