Belch, G. E., & Belch, M. A. (1995). Introduction to advertising and promotion: An integrated marketing communications perspective (3rd ed.). McGraw-Hill.
Dyfyniad Arddull ChicagoBelch, George E., and Michael A. Belch. Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective. 3rd ed. Boston: McGraw-Hill, 1995.
Dyfyniad MLABelch, George E., and Michael A. Belch. Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective. 3rd ed. McGraw-Hill, 1995.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.