Cita APA (7th ed.)

Cateora, P. R. (1996). International marketing (9th.ed.). McGraw-Hill.

Cita Chicago (17th ed.)

Cateora, Philip R. International Marketing. 9th.ed. Boston: McGraw-Hill, 1996.

Cita MLA (9th ed.)

Cateora, Philip R. International Marketing. 9th.ed. McGraw-Hill, 1996.