APA (7th ed.) Citation

Cateora, P. R. (1996). International marketing (9th.ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Cateora, Philip R. International Marketing. 9th.ed. Boston: McGraw-Hill, 1996.

MLA (9th ed.) Citation

Cateora, Philip R. International Marketing. 9th.ed. McGraw-Hill, 1996.