Dillon, W., Firtle, N. H., & Madden, T. J. (1993). Essentials of marketing research. McGraw-Hill.
芝加哥风格引文Dillon, William, Neil H. Firtle, 与 Thomas J. Madden. Essentials of Marketing Research. Boston: McGraw-Hill, 1993.
MLA引文Dillon, William, et al. Essentials of Marketing Research. McGraw-Hill, 1993.
警告：这些引文格式不一定是100％准确.