Sareen, S. (1999). Encyclopaedic dictionary of marketing: Volume 2. Sarup and Sons.
Lua i Stíl Chicago (17ú heag.)Sareen, Sandeep. Encyclopaedic Dictionary of Marketing: Volume 2. New Delhi: Sarup and Sons, 1999.
Lua MLA (9ú heag.)Sareen, Sandeep. Encyclopaedic Dictionary of Marketing: Volume 2. Sarup and Sons, 1999.
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