APA (7th ed.) Citation

Zikmund, W. G., & D'Amico, M. (1995). Effective marketing: Creating and keeping customers. West.

Chicago Style (17th ed.) Citation

Zikmund, William G., and Michael D'Amico. Effective Marketing: Creating and Keeping Customers. Minneapolis: West, 1995.

MLA (9th ed.) Citation

Zikmund, William G., and Michael D'Amico. Effective Marketing: Creating and Keeping Customers. West, 1995.