Cita APA

Zikmund, W. G., & D'Amico, M. (1995). Effective marketing: Creating and keeping customers. West Publishing.

Citación estilo Chicago

Zikmund, William G., and Michael D'Amico. Effective Marketing: Creating and Keeping Customers. Minneapolis: West Publishing, 1995.

Cita MLA

Zikmund, William G., and Michael D'Amico. Effective Marketing: Creating and Keeping Customers. West Publishing, 1995.

Warning: These citations may not always be 100% accurate.