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Contemporary advertising /

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Detalhes bibliográficos
Autor principal:	Arens, Courtland L.
Outros Autores:	Bovee, Courtland L.
Formato:	Livro
Idioma:	inglês
Publicado em:	Boston : IRWIN, c1994.
Edição:	5th ed.
Assuntos:	Advertising.
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