Consumer behavior : implications for marketing strategy /

Consumer behavior : implications for marketing strategy /

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Bibliographic Details
Main Author: Hawkins, Del L.
Other Authors: Best, Roger J., Coney, Kenneth A.
Format: Book
Language:English
Published: Plano : Business publications, c1986.
Edition:3rd ed.
Subjects:
Consumer behavior > U.S.
Marketing surveys > U.S.
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