Consumer behavior : implications for marketing strategy /

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Consumer behavior : implications for marketing strategy /

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Bibliographic Details
Main Author:	Hawkins, Del. I.
Other Authors:	Best, Roger.J, Coney, Kenneth A.
Format:	Book
Language:	English
Published:	Illinois : IRWIN, c1989.
Edition:	4th. ed.
Subjects:	Consumer behavior > U.S. Marketing surveys > U.S.
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