McCarthy, D. J., Curran, J. R., & Minicheiello, R. J. (1979). Business policy and strategy: Concepts and readings. Richard D. Irwin.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रMcCarthy, Daniel J., Joseph R. Curran, और Robert J. Minicheiello. Business Policy and Strategy: Concepts and Readings. Homewood: Richard D. Irwin, 1979.
एमएलए (9वां संस्करण) प्रशस्ति पत्रMcCarthy, Daniel J., et al. Business Policy and Strategy: Concepts and Readings. Richard D. Irwin, 1979.
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