APA-viite (7. p.)

Ries, A., & Trout, J. (1989). Bottom-up marketing. McGraw-Hill.

Chicago-viite (17. p.)

Ries, Al, ja Jack Trout. Bottom-up Marketing. New York: McGraw-Hill, 1989.

MLA-viite (9. p.)

Ries, Al, ja Jack Trout. Bottom-up Marketing. McGraw-Hill, 1989.