Cita APA (7a ed.)

Ries, A., & Trout, J. (1989). Bottom-up marketing. McGraw-Hill.

Cita Chicago Style (17a ed.)

Ries, Al, y Jack Trout. Bottom-up Marketing. New York: McGraw-Hill, 1989.

Cita MLA (9a ed.)

Ries, Al, y Jack Trout. Bottom-up Marketing. McGraw-Hill, 1989.