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Basic marketing : a global managerial approach /

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Detalhes bibliográficos
Autor principal:	McCarthy, E. Jerome
Outros Autores:	Perreault, William D.
Formato:	Livro
Idioma:	inglês
Publicado em:	Boston : IRWIN, c1993.
Edição:	11th ed.
Assuntos:	Marketing > Management.
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