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Applications in basic marketing : clippings from the popular business press /

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Detalhes bibliográficos
Autor principal:	McCarthy, E. Jerome
Outros Autores:	Perreault, William D.
Formato:	Livro
Idioma:	inglês
Publicado em:	Boston : IRWIN, 1991-1992.
Assuntos:	Marketing.
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