APA-referens (7:e uppl.)

McCarthy, E. J., & Perreault, W. D. (1991). Applications in basic marketing: Clippings from the popular business press. IRWIN.

Chicago-referens (17:e uppl.)

McCarthy, E. Jerome, och William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. Boston: IRWIN, 1991.

MLA-referens (9:e uppl.)

McCarthy, E. Jerome, och William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. IRWIN, 1991.