Cita APA (7a ed.)

McCarthy, E. J., & Perreault, W. D. (1991). Applications in basic marketing: Clippings from the popular business press. IRWIN.

Cita Chicago Style (17a ed.)

McCarthy, E. Jerome, y William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. Boston: IRWIN, 1991.

Cita MLA (9a ed.)

McCarthy, E. Jerome, y William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. IRWIN, 1991.