McCarthy, E. J., & Perreault, W. D. (1991). Applications in basic marketing: Clippings from the popular business press. IRWIN.
Citace podle Chicago (17th ed.)McCarthy, E. Jerome, a William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. Boston: IRWIN, 1991.
Citace podle MLA (9th ed.)McCarthy, E. Jerome, a William D. Perreault. Applications in Basic Marketing: Clippings from the Popular Business Press. IRWIN, 1991.
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