Advertising : concepts and strategies /
Sparad:
Huvudskapare: | Berkman, Harold W. |
---|---|
Övriga skapare: | Gilson, Christopher C. |
Materialtyp: | Bok |
Språk: | engelska |
Publicerad: |
New York :
Random House,
c1986.
|
Upplaga: | 2nd ed. |
Ämnen: | |
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Liknande verk
-
Advertising : concepts and strategies /
av: Gilson, Christopher
Publicerad: (1980) -
Street-smart advertising how to win the battle of the buzz /
av: Berman, Margo, 1947-
Publicerad: (2010) -
Underdog advertising proven principles to compete and win against the giants in any industry /
av: Flowers, Paul W.
Publicerad: (2006) -
The (un) common sense of advertising : getting the basics right /
av: Tiwari, Sanjay
Publicerad: (2003) -
Advertising and promotion : an integrated marketing communications perpective /
av: Belch, George E.
Publicerad: (2007)