Imagen de Portada

Código QR

Advertising : concepts and strategies /

Mostrar otras versiones (1)

Guardado en:

Detalles Bibliográficos
Autor principal:	Berkman, Harold W.
Otros Autores:	Gilson, Christopher C.
Formato:	Libro
Lenguaje:	inglés
Publicado:	New York : Random House, c1986.
Edición:	2nd ed.
Materias:	Advertising. Commercial art. Marketing.
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Ejemplares similares

Advertising : concepts and strategies /
por: Gilson, Christopher
Publicado: (1980)

Underdog advertising proven principles to compete and win against the giants in any industry /
por: Flowers, Paul W.
Publicado: (2006)

Street-smart advertising how to win the battle of the buzz /
por: Berman, Margo, 1947-
Publicado: (2010)

The (un) common sense of advertising : getting the basics right /
por: Tiwari, Sanjay
Publicado: (2003)

Advertising and promotion : an integrated marketing communications perpective /
por: Belch, George E.
Publicado: (2007)

Beyond advertising : creating value through all customer touchpoints /
por: Wind, Yoram, et al.
Publicado: (2016)

Developing advertising with qualitative market research
por: Wardle, Judith
Publicado: (2002)

Advertising /
por: Jefkins, Frank
Publicado: (2000)

Advertising theory and practice /
por: Sandage, C. H. (Charles Harold), 1902-
Publicado: (1983)

Advertising creative : strategy, copy, and design /
por: Altstiel, Tom, et al.
Publicado: (2017)

Advertising : principles and practice /
por: Moriarty, Sandra
Publicado: (2009)

Advertising : principles and practice /
por: Wells, William, 1926-
Publicado: (1989)

Advertising strategy : creative tactics from the outside/in /
por: Altstiel, Tom
Publicado: (2006)

Advertising account planning a practical guide /
por: Kelley, Larry D., 1955-
Publicado: (2006)

Advertising types, trends and controversies /
Publicado: (2012)

Advertising : its role in modern marketing /
por: Dunn, S. Watson (Samuel Watson), 1918-
Publicado: (1986)

Advertising as culture
Publicado: (2013)

Foundations of advertising theory & practice /
por: Chunawalla, S. A.
Publicado: (2008)

Advertising procedure /
por: Kleppner, Otto
Publicado: (1986)

Advertising management /
por: Aaker, David A.
Publicado: (1987)

Strategic advertising campaigns /
por: Schultz, Don E.
Publicado: (1984)

The art of client service : the classic guide, updated for today's marketers and advertisers /
por: Solomon, Robert
Publicado: (2016)

Why it sells : decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys /
por: Danesi, Marcel
Publicado: (2008)

Advertising cultures : Gender, commerce, creativity /
por: Nixon, Sean
Publicado: (2003)

Introduction to advertising and promotion : an integrated marketing communications perspective /
por: Belch, George E.
Publicado: (1995)

Advertising by design : generating and designing creative ideas across media /
por: Landa, Robin
Publicado: (2016)

First steps in advertising and sales promotion
por: Chunawalla, S. A.
Publicado: (2010)

Storyscaping : stop creating ads, start creating worlds /
por: Legorburu, Gaston
Publicado: (2014)

Advertising, sales and promotion management
por: Chunawalla, S. A.
Publicado: (2008)

Provocateur : Images of women and minorities in advertising /
por: Cortese, Anthony J.
Publicado: (2008)

Global advertising in a cultural context
por: Milenković, Mirjana
Publicado: (2009)

Z.E.R.O. : zero paid media as the new marketing model /
por: Jaffe, Joseph
Publicado: (2014)

What's in a name? advertising and the concept of brands /
por: Jones, John Philip
Publicado: (2003)

"Capitalist realism" in Africa : realities and myths in advertising /
por: Alozie, Emmanuel C.
Publicado: (2014)

Persuasive signs the semiotics of advertising /
por: Beasley, Ron, 1945-
Publicado: (2002)

Entrepreneur magazine : successful advertising for small businesses /
por: Berke, Conrad
Publicado: (1996)

Proven online ad sales tactics practical know-how from profitable web and newsletter publishers.
Publicado: (2003)

Werbung als Marketinginstrument : mit Fallbeispielen aus der Werbepraxis /
por: Haedrich, Gunther
Publicado: (1976)

When ads work new proof that advertising triggers sales /
por: Jones, John Philip
Publicado: (2007)

This note's for you : popular music + advertising = marketing excellence /
por: Allan, David
Publicado: (2015)