Advertising : concepts and strategies /
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Autor principal: | Berkman, Harold W. |
---|---|
Outros Autores: | Gilson, Christopher C. |
Formato: | Livro |
Idioma: | inglês |
Publicado em: |
New York :
Random House,
c1986.
|
Edição: | 2nd ed. |
Assuntos: | |
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