Cita APA (7a ed.)

Kleppner, O., Russell, T., & Verrill, G. (1986). Advertising procedure (9th ed.). Prentice Hall.

Cita Chicago Style (17a ed.)

Kleppner, Otto, Thomas Russell, y Glenn Verrill. Advertising Procedure. 9th ed. Englewood: Prentice Hall, 1986.

Cita MLA (9a ed.)

Kleppner, Otto, et al. Advertising Procedure. 9th ed. Prentice Hall, 1986.