APA (7th ed.) Citation

Kleppner, O., Russell, T., & Verrill, G. (1986). Advertising procedure (9th ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Kleppner, Otto, Thomas Russell, and Glenn Verrill. Advertising Procedure. 9th ed. Englewood: Prentice Hall, 1986.

MLA (9th ed.) Citation

Kleppner, Otto, et al. Advertising Procedure. 9th ed. Prentice Hall, 1986.