Cita APA (7th ed.)

Jefkins, F. (1994). Advertising (3rd ed.). Pitman.

Cita Chicago (17th ed.)

Jefkins, Frank. Advertising. 3rd ed. London: Pitman, 1994.

Cita MLA (9th ed.)

Jefkins, Frank. Advertising. 3rd ed. Pitman, 1994.