APA-referens (7:e uppl.)

Backman, J. (1967). Advertising and competition. New York University.

Chicago-referens (17:e uppl.)

Backman, Jules. Advertising and Competition. New York: New York University, 1967.

MLA-referens (9:e uppl.)

Backman, Jules. Advertising and Competition. New York University, 1967.