Citazione Stile APA (7a Edizione)

Kotler, P., & Amstrong, G. (2013). Principles of marketing (14th ed.). Pearson educational limited.

Citazione stile Chigago Style (17a edizione)

Kotler, Philip, e Gary Amstrong. Principles of Marketing. 14th ed. England: Pearson educational limited, 2013.

Citatione MLA (9a ed.)

Kotler, Philip, e Gary Amstrong. Principles of Marketing. 14th ed. Pearson educational limited, 2013.