APA-Zitierstil (7. Ausg.)

Kotler, P., & Amstrong, G. (2013). Principles of marketing (14th ed.). Pearson educational limited.

Chicago-Zitierstil (17. Ausg.)

Kotler, Philip, und Gary Amstrong. Principles of Marketing. 14th ed. England: Pearson educational limited, 2013.

MLA-Zitierstil (9. Ausg.)

Kotler, Philip, und Gary Amstrong. Principles of Marketing. 14th ed. Pearson educational limited, 2013.