Kotler, P., & Amstrong, G. (2013). Principles of marketing (14th ed.). Pearson educational limited.
Cita Chicago (17th ed.)Kotler, Philip, i Gary Amstrong. Principles of Marketing. 14th ed. England: Pearson educational limited, 2013.
Cita MLA (9th ed.)Kotler, Philip, i Gary Amstrong. Principles of Marketing. 14th ed. Pearson educational limited, 2013.
Atenció: Aquestes cites poden no estar 100% correctes.