Mass media in a changing world /

Guardat en:
Dades bibliogràfiques
Autor principal: Rodman, George R, 1948-
Format: Llibre
Idioma:anglès
Publicat: Boston : McGraw-Hill Higher Education, 2010.
Edició:3rd ed.
Matèries:
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Taula de continguts:
  • Introduction : media in a changing world
  • Media impact : understanding research and effects
  • Books : the durable medium
  • Newspapers : where journalism begins
  • Magazines : the first of the specialized media
  • Movies : magic from the dream factory
  • Recordings and the music industry : copyright battles, format wars
  • Radio : the hits keep coming
  • Television : reflecting and affecting society
  • The internet : convergence in a networked world
  • Electronic journalism : news in an age of entertainment
  • Public relations : the image industry
  • Advertising : the media support industry
  • Media law : understanding freedom of expression
  • Media ethics : understanding media morality.