Cita APA (7th ed.)

Kotler, P. (1991). Marketing management: Analysis, planning, implementation, and control (7th ed.). Prentice Hall.

Cita Chicago (17th ed.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 7th ed. Englewood Cliffs, N.J.: Prentice Hall, 1991.

Cita MLA (9th ed.)

Kotler, Philip. Marketing Management: Analysis, Planning, Implementation, and Control. 7th ed. Prentice Hall, 1991.