Peter, J. P., & Donnelly, J. H. (2008). A preface to marketing management (11th ed.). McGraw-Hill.
Cita Chicago Style (17a ed.)Peter, J Paul, y James H. Donnelly. A Preface to Marketing Management. 11th ed. Boston: McGraw-Hill, 2008.
Cita MLA (9a ed.)Peter, J Paul, y James H. Donnelly. A Preface to Marketing Management. 11th ed. McGraw-Hill, 2008.
Precaución: Estas citas no son 100% exactas.