APA-Zitierstil (7. Ausg.)

Peter, J. P., & Donnelly, J. H. (2008). A preface to marketing management (11th ed.). McGraw-Hill.

Chicago-Zitierstil (17. Ausg.)

Peter, J Paul, und James H. Donnelly. A Preface to Marketing Management. 11th ed. Boston: McGraw-Hill, 2008.

MLA-Zitierstil (9. Ausg.)

Peter, J Paul, und James H. Donnelly. A Preface to Marketing Management. 11th ed. McGraw-Hill, 2008.