APA (7th ed.) Citation

Lattimore, D., & Baskin, O. H. (2004). Public relations: The profession and the practice. McGraw Hill.

Chicago Style (17th ed.) Citation

Lattimore, Dan, and Otis. Heiman Baskin. Public Relations: The Profession and the Practice. Boston: McGraw Hill, 2004.

MLA (9th ed.) Citation

Lattimore, Dan, and Otis. Heiman Baskin. Public Relations: The Profession and the Practice. McGraw Hill, 2004.