Stanton, W. J., Etzel, M. J., & Walker, B. J. (1991). Fundamentals of marketing (9th ed.). McGraw-Hill.
Dyfyniad Arddull ChicagoStanton, William J., Michael J. Etzel, and Bruce J. Walker. Fundamentals of Marketing. 9th ed. New York: McGraw-Hill, 1991.
Dyfyniad MLAStanton, William J., et al. Fundamentals of Marketing. 9th ed. McGraw-Hill, 1991.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.