APA (7th ed.) Citation

Bettinghaus, E. P., & Cody, M. J. (1968). Persuasive communication (5th ed.). Harcourt Brace Javanovich.

Chicago Style (17th ed.) Citation

Bettinghaus, Erwin P., and Michael J. Cody. Persuasive Communication. 5th ed. Fort Worth: Harcourt Brace Javanovich, 1968.

MLA (9th ed.) Citation

Bettinghaus, Erwin P., and Michael J. Cody. Persuasive Communication. 5th ed. Harcourt Brace Javanovich, 1968.