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Marketing research in a marketing environment /

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Détails bibliographiques
Auteur principal:	Dillon, William R.
Autres auteurs:	Firtle, Neil H., Madden, J. Thomas
Format:	Livre
Langue:	anglais
Publié:	London : Irwin, c1994.
Édition:	3rd ed.
Sujets:	Marketing research.
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